As if young men didn’t already have enough anxiety over the size of their “equipment,” this Gillette clip begins and ends with the promise that if they shave their “underbrush” their “tree” will look taller.

Consider this another reminder that you owe it to your children (of any age) to talk to them about healthy sexual attitudes, beliefs and behaviors. When parents are silent, this kind of misguided “education” wins.

And remember, the discussion really shouldn’t be about shaving. The discussion is about how to make wise and responsible decisions about sexual health in a world that is often only trying to sell you something. You see, if Gillette can convince a generation of young men that shaving will make their genitals appear larger, and that that is a worthwhile aspiration to have, then they will sell a lot more razors. Their job is to sell razors; your job is to talk to your kids about sex.

So talk with your kids about the messages they receive about sex. Believe it or not, they are looking to you to help them sort it all out.