Okay, this is a clever ad to promote noodles that “won’t swell.” And just because I’d be lumped into the first bowl of noodles, doesn’t mean I can’t take a joke.
However, this ad is more than just another take on “fat=undesirable” and “skinny=desirable.” It also shows the overweight women as lifeless and just, well … blobs. The skinny women are coy and cooing and looking ever eager to please.
So here is another example of how we perpetuate the message that overweight women have nothing to offer and are unappealing, and that thin women are always sexy and interested in being consumed.
That mode of thinking is not helpful to anyone. Not to the women who want to believe they can be desirable no matter what their size, and not to the men who wonder why their girlfriends/wives won’t open up sexually.